Who We Are
Who We Are
Founded on the belief that the future of advertising lies in ownership, alignment, and transparency. Not just impressions and clicks.
Thirdwave co-founders, Peter Jonas and Matt Lorenzen, first met at Facebook in 2010, where they launched the Mobile App Ads business that reshaped the global mobile app landscape. Over the next decade, they led growth initiatives at Facebook, Uber, and Compass, building and scaling platforms that redefined how products reach and engage users.
In 2022, they reunited to launch Thirdwave with a bold vision: to build the foundation for a new kind of advertising, powered by onchain data and designed for the ownership economy.
Today, our team combines deep expertise in tech, gaming, and digital marketing with a passion for helping forward-thinking companies grow. Backed by top crypto VCs and legendary operators, we have developed the tools to make wallet-level intelligence actionable, bringing the power of blockchain to the advertising platforms brands already use.
At Thirdwave, we're not here to replace what works. We're here to make it work better through smarter targeting, stronger alignment, and more meaningful growth.
Our Investors
What We Stand For
Take the Pen
The future will be written. It's your choice to write it or watch others become the authors. Be bold.
Move Fast
Hesitation hurts progress more than almost any mistake. We celebrate thoughtful ambition regardless of the outcome.
Build Together
Don't seek perfection alone. Greatness and collaboration show up together.
Scale What Works
Great doesn't always mean new. Identify what's working and do more of it.
Celebrate Our Partners
Nobody cheers harder than us when our partners win. We aren't cheering from the sidelines. We are cheering from the field.
Why Thirdwave
Our Culture
As a team of innovators, we are united in our mission to transform growth marketing for the ownership economy.
Remote First
We are a remote-first team that thrives in our asynchronous yet connected community across time zones.
Unlimited PTO
We offer unlimited PTO and two company-wide recharge weeks to ensure everyone stays refreshed and inspired.
Healthcare
Comprehensive medical, dental, and vision coverage for you and your loved ones.
Family Support
Flexible parental leave and fertility & adoption assistance to support your growing family.
Lifestyle Perks
Yearly vacation stipend and monthly Lifestyle stipend to invest in what matters to you.